The holiday season offers a unique opportunity for businesses to engage with their clients and strengthen relationships. While Christmas is traditionally a time for B2C marketing to shine, B2B marketing can take advantage of the season though differentiated messaging, for example tapping into the spirit of giving and sustainability.
Tidings of Great Deals: B2B Christmas Marketing That Works
Did you know that 68% of holiday shoppers paid more attention to marketing emails during the Christmas holidays? While this is about shoppers and B2C, we get it. However, for B2B marketeers, this is a golden opportunity to connect with your audience and keep your brand top-of-mind during a time when people are more receptive to messages.
So, why not send a Christmas email to your lead list?
Take Advantage of the Holiday Downtime
Many B2B decision-makers spend the slower time of the holidays evaluating their options and making plans for the year ahead. This often means clearing out emails and scheduling appointments for the new year—which also means you might actually find team leaders reading and responding to emails more during the holidays.
Ho-Ho-Holiday Emails: Year-End Warming Up
Let’s face it: no one likes cold emails. Human connection is no longer a luxury but a fundamental part of the buyer’s journey.
While B2B marketing messages are often more fact-based, a recent research study from LinkedIn suggests that business decision-makers say more creative ads would drive their interest and action. Creativity, often associated with B2C campaigns, is becoming a critical component in B2B marketing. According to the research, more creative ads would encourage next steps and even forge personal connections with those responsible for making purchase decisions.
Festive Year-End B2B Marketing Ideas to Foster Human Connections
Send a Year-in-Review Email: Highlight your company’s key achievements from the past year, focusing on how your services or products made an impact. Keep it celebratory and forward-looking, encouraging your prospects to stay connected.
Share Your CSR and Holiday Charity Plans: Include a list of your company’s corporate social responsibility (CSR) efforts and holiday charity initiatives. Invite your clients to join in, fostering a sense of community and shared values during the season of giving.
The holiday season is the perfect opportunity to experiment with creative content, which could take the form of festive animations, storytelling videos about the impact of green energy, or interactive email elements. The key is to make sure your audience remembers your brand for its creativity and human touch.
Sustainable Gifting: A Green Energy Twist on Corporate Gifts
One way to make your B2B marketing efforts stand out during Christmas is by focusing on sustainable, thoughtful gifts. In the green energy industry, gifting sustainable products aligns with your core values and sends a strong message of commitment to a cleaner future. Here are some ideas for sustainable gifts to share with your clients this Christmas:
- Solar-Powered Gadgets: From solar chargers for devices to small solar lights, these functional, eco-friendly gifts can help reinforce your brand’s green credentials while being useful to the recipient.
- Reusable Water Bottles or Coffee Cups: Opt for high-quality, BPA-free reusable bottles or cups branded with your company logo. This not only encourages sustainability but also keeps your brand in front of your clients every day.
- Eco-Friendly Stationery: Gifting items like notebooks made from recycled paper or pens crafted from sustainable materials demonstrates your attention to detail and environmental responsibility.
- Green Tech for the Office: Energy-saving devices or smart thermostats make great gifts for business partners who are also invested in reducing their environmental footprint.
These gifts not only remind your clients of your partnership but also reflect the care and sustainability that are central to your brand’s values.
Sustainable Gifting: A Green Energy Twist on Corporate Gifts
Check out these eco-friendly offers and send us your inquiry! It’s not too late—don’t leave it until the last minute! Let’s help you spread some sustainable holiday cheer.
